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The Best Branding Strategies You Can Learn From Prince

Branding Strategies You Can Learn From Prince

Apr 23, 16
Shon Hyneman
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I can’t believe it happened to my favorite music artist of all time, Prince (Stevie Wonder is running a close second) who passed away April 21, 2016. The music icon passed away too soon at the age of 57. As I look closer into the album that defined his career (plus a movie to go along with it) Purple Rain was released June 19th 1984. With smash hits like Let’s Go Crazy, When Doves Cry, I Would Die 4 U, and the song we all remember forever Purple Rain.

What do you remember about Prince? Was it his voice, the sensual song titles, the heels, the guitar, or changing his name to a symbol? To the newer generation, you might say The Dave Chappelle skit. What about the color Purple?  Ah, yes the color Purple will always be synonymous with Prince.

The color and the artist are so tied together when he passed, cities were lighting up their buildings with the color purple to remember The Artist Formally Known As or simply The Purple One.

We all seen the movie Purple Rain, right? When we think about what Prince wore in the movie, all we could think about was the Purple Jacket and White top. The image will be seared in our minds forever. Was Prince a marketing genius back then? You bet.

Throughout Prince music career he wore outfits that would make men think what in the world Prince got on now? Since the song Purple Rain cemented him as one of the all-time greats, no matter the outfit, the color Purple would show up somewhere. Talk about branding…

With so many brands in today’s noisy social media world, what makes you stand out?

-When we think of Prince we think Purple

-When we think Seth Godin we think bald head and Yellow Glasses.

-Whoopi Goldberg and her dreadlocks

-KISS and their makeup

These are just a few examples; the list goes on and on.




Here are a few things I’ve seen that will etch you in the minds of people today

 

-Consistency: How often are people seeing you? Are you creating fresh content on a regular basis? Are you so good at what you do, when people need a service in your niche, they think of you?

-Longevity: Prince been banging hits since the early 80’s. You’ve been posting videos on YouTube for 1 month now and complaining about not getting enough views?

-Color Scheme: Some people are synonymous with certain colors. Do you have a color scheme you stick with? Check out Nina Thomas on how she rocks Pink with everything.  My colors for Kairos Social Media Marketing are the colors of the Seattle Mariners and Seahawks. Whenever I’m Interviewing guests on my Podcast or speaking publicly, the majority of the time I have on those colors.

-People who LOVE your brand: If you are speaking to the hearts of people, they will become an evangelist for your brand. Grandma said what’s from the heart reaches the heart. Your brand should make people feel some kind of way, which they will share with others. Word of mouth and sharing content is the new currency of the social media world.

Whenever I think of Prince singing Purple Rain, I think of people coming together and putting their lighters in the air (or in today’s terms, putting your phone in the air).

Rest in peace Purple One,

Shon