Today, I’m with special guest Natasha R. Rector, Creative Marketing Strategist turned Web Talk Show Host, highlights women who have broken out of other people’s expectations and have truly become exceptional by recreating the norm and walking in their purpose. With over 15 years of marketing and business development experience, Natasha has been able to help create several successful businesses through her innovative ideas and marketing strategies. Due to her marketing strategies, she was a featured guest The Rickey Smiley Morning Show twice and featured in the national magazine publication, Family Circle. Are you ready to build your subscriber list, sales funnels, and generating leads?
Questions asked on the Podcast were:
1) Tell us a little more about yourself and what you are working on currently
2) What makes most people with websites neglect capturing emails?
3) What’s your favorite social media platform? Why?
4.) Why is it important to build your email subscriber list?
5.) What’s the biggest mistake you see social media marketers make online?
6.) How do you generate leads for your business?
Listen to Subscriber Lists, Sales Funnels, & Generating Leads in its entirety on Podcast!
Have you asked yourself, should I get a mobile app for my business? What are the benefits? What’s the ROI? Find out with mobile app builder Jermaine Moore. Like his Facebook page at Tek2 Mobile https://www.facebook.com/touch3tech/
Tek2 Mobile is an App company that creates custom mobile apps for Businesses, Bloggers, Musicians, Individuals, Non-ProfitOrganizations, Films and more.
Here are some questions asked about getting a mobile app for your business:
-When do you advise business owners to get a mobile app? Should every business have one?
-What are some good strategies to monetize from your app?
-What are some practical pre and post-launch digital marketing strategies for a new app?
Listen to Should I Get a Mobile App For my Business in its entirety on Podcast!
Want to start your own media company? What can make your videos stand out from the crowd? OD Harris, founder of OD Harris media will share with you. I’ve had the honor of working with OD Harris Media personally and this guy is really good! I had to bring him on A Kairos Moment Podcast! Visit his website at http://www.odharrismedia.com
OD Harris media is a cutting edge media company offering the trifecta of mass communication with an emphasis on providing meaningful content to audiences that encourages and inspires. Well versed in Broadcast, Digital, and Print media, OD Harris Media has covered major media productions from the Super Bowl, Grammys, the Oscars, Nascar, and a host of others. OD Harris Media has also produced multiple reality shows; more specifically has partnered with 20th Century Fox for “Empire After Talk” based off the Fox hit, “Empire”. This self-funded company has
This self-funded company has created a name for itself in under five years under the direction of serial entrepreneur OD Harris-Black Wall street 2015 Entrepreneur of the Year. OD Harris Media’s body of work has been featured in the Wall Street Journal, several digital outlets, has been recognized for many awards, and noted as a company with significant social media influence.
Questions asked on How to Make Your Videos Stand Out From The Crowd:
-Tell the listeners how OD Harris Media got started
-Everyone doesn’t have OD Harris money. If someone wanted to start a media company on a budget, what equipment would you tell them to purchase?
-Is it better to start your own media company or pay someone else to edit your videos?
Listen to How to Make Your Videos Stand Out From The Crowd on Podcast!
Are you a blogger? How can you turn your blog into a business? Here’s how blogger Allison Waken turned her blog All For The Boys into a full-time business.
Allison Waken is a Wife, Mom and Photographer to her husband of 14 years, 2 boys (ages 10 and 12) and 2 dogs. She lives in Phoenix, AZ and travels with her family often. Allison worked as a marketing manager for a local furniture manufacturer for 12 years when she left to create online content full time. She also owns and writes at All for the Memories.
Listen to How a Blog Can Grow Your Business on Podcast!
Do you struggle with creating content on a consistent basis? Special guest Dupe Aleru stops by to help you step up your content creation strategy.
Who is Dupe?
Dupé Aleru has spent years inspiring and motivating audiences from all ages to find their deepest passions and to share them with the world. After starting her career in education, she is now an education entrepreneur, providing knowledge, skills and motivation to encourage children and adults to succeed in a variety of settings. With her background in teaching and fun personality, Dupé is able to actively engage and connect with her audience by delivering quality content that can be easily replicated in any environment.
Dupé is a graduate of California State University, Long Beach, where she received a B.A. in Sociology and a Multiple Subject Teaching Credential. Dupé is also a graduate of the University of La Verne, where she received a M.S. in Educational Counseling and a Pupil Personnel Services Credential.
Listen to Content Creation Strategies via Podcast!
What would happen if your favorite social media site shuts down? What if Facebook decided to charge you to be on their platform? What if Facebook just shut down? I know what you are thinking It will never happen! Well, to put things in perspective, this recently happened to me with the video platform Blab.
For those who don’t know about Blab, it’s similar to video recording platforms like Periscope, Facebook Live and Google Hangout. The cool thing about Blab was four people can get on a live video chat at one time, from all over the globe. After a video recording, Blab would send you the mp4 (video) and mp3 (audio) via email for use.
How cool is that?!
I used Blab to record my Podcasts A Kairos Moment (social media marketing for startup businesses and entrepreneurs) and The Doctor of Love Show (marriage preparation for singles). The system was perfect! Here’s how it worked:
I would find guests for the podcasts (click here to find out how I interviewed more than 100 people and how to find guests) and schedule a certain day of the week to interview my guest. Blab even created a widget and countdown timer you could embed on your website.
-Upload the flyer to Blab so people could subscribe and watch live according to the day scheduled. Those who subscribed to your show would get a notification when you go live.
-I created a custom made flyer for my guests through Canva (click here to see some of my work). We would share the flyer across social media and the link to subscribe.
-I would record the video live on Blab with my guest, then take the video I received and edit a 3-minute snippet to upload organically to Facebook, take the same video and upload to YouTube.
-Since I’m more of a Podcaster, I took the audio (mp3) and edited through Audacity (with an intro, outro, and commercial slots). When finished I would upload the audio (using Podcasting hosts Spreaker and Libsyn) to all the major Podcasting platforms like iTunes, Stitcher, iHeartRadio, and Google Play.
-I would take the links from the major podcasting platforms and email them to my guests so they can share on their social media platforms, bringing massive exposure for both parties.
That was a smooth system and it worked almost a year. Then it happened. One day I got an inbox from a person I would be interviewing on Blab. She said:
I know you were interviewing me on Blab, but I heard they just shut down.
After receiving the inbox message, I immediately went to Blab to see if it was true. Yep, it happened. Blab was finished. The main platform I used to record Podcasts were shut down. Just like that.
I had guests lined up for Blab interviews! I had to find an alternative quick!
Although I was frustrated there was no time to complain. My Podcasts must go on…even without Blab!
So, what did I do?
I had two choices. Either I could use Skype and a 3rd party app like Pamela (you could record your Skype interview) or use Spreaker recording interface and Skype.
I chose the latter. Why use Spreaker? The interface is easy to use and it gives you a studio-like feel. Using Spreaker gives you the ability to go live and send notifications to your subscribers.
So, if your favorite social media site shuts down, how will you stay in touch with your audience? Don’t invest all your time and content on Facebook, Twitter, LinkedIn, Google Plus, and Instagram and neglect your website content. The aforementioned social media sites are excellent places to share your message, but social media platforms are equivalent to renting an apartment. Your website is owning a home.
Do you desire to write a book? How do you get your book published? You can publish now! Insights on self-publishing secrets. Find out with Author & Speaker Desiree Lee.
Watch a snippet of Publish Now: Insight on Self-Publishing Secrets
Who is Desiree Lee?
Ms. Lee, a high school student, 3.8 GPA, two basketball scholarships, on her way to college in pursuit of THE AMERICAN DREAM. In a little as two weeks after graduation, Desiree Lee found herself on the other side of the law. Soon she was charged with 11 counts of Armed Robbery and 5 counts of Aggravated Assault, with the possibility of spending 135 years in prison. A ten-minute decision that severely affected t her parents, brother, lives of many and ultimately her future.
Desiree Lee is a renowned keynote speaker, author, and philanthropist. Using herself as a visual aid, Desiree has committed her life to providing a prison prevention workshop, with resourceful tools others can apply to their lives, in an effort to overcome life’s most difficult lessons. It is designed to derail young people from making decisions of crime and transforming our youth into rewarding citizens of society.
“I wouldn’t want any teen to go through what I’ve experienced in prison! I wouldn’t want any parent to experience what my parents went through seeing their child in prison!” -Desiree Lee
Delivering a high energy message which helps the audience retain the image of heading down a criminal path, with a message of inspiration wrapped in a package unlike any we’ve seen before. Not the typical “Scared Straight” approach, instead to show people how to eliminate fear, seize the opportunity, and live up to their greatness.
Desiree is one of the nation’s leading authorities in connecting and stimulating human potential, utilizing a powerful delivery and newly emerging insights to awaken, inspire and channel people to new heights of achievement. Desiree’s personal mission in life is to provide hope to individuals who feel that their current situation is hopeless. Desiree travels nationwide presenting her seminar, “Imagine, Create, Become,” Ms. Lee also teaches a “How to Eliminate Fear and Become Fearless” workshop!
Her story is having a huge impact on people from all walks of life. With each speaking engagement, she is moved by the responses to her story.
Listen to Publish Now: Insight on Self-Publishing Secrets on iHeartRadio
Where do I begin? Why I use Selz for e-commerce for both my businesses The Doctor of Love Show Podcast and Kairos Social Media Marketing? Selz has everything one could ask for when it comes to promoting your product or service. You can add physical, digital, or services to the items section of your store.
When I first started using e-commerce online was the ever so popular PayPal. I used them for years until I read a blog by Social Media Marketer Ian Cleary of Razor Social on which best e-commerce sites to use for your business. When I saw all the functionalities that Selz offer, I made the switch quick (I’ll discuss the functionalities later).
If you know me, I’m all about the analytics and demographics. If you don’t know where your customers and potential customers are coming from how can you market to them? Are they living on the East Coast? Are they in another country? What social media platforms are they using the most? Where are they finding your content? Selz offer that in each product or service you display on your personalized page. This helps me tremendously so I know where to find my target audience.
I like that Selz are always finding ways to be innovative with their eCommerce site. They send very informative blogs on what’s to come or give you tips and strategies how to be a better marketer using Selz. I usually share their content on my Twitter, Google Plus, and Facebook Like page so others can see what Selz are doing. I have turned on so many of my business associates and clients to Selz so they can use it for themselves. When I’m teaching classes one of the questions people ask me the most is:
Which e-commerce site are you using to secure funds? Then I ask them “Are you using Selz?” Then I show everyone the website and their functionalities.
Here are just some of the benefits of using Selz as your e-commerce site:
The widgets Selz provide are sleek, robust, and very user-friendly. I LOVE the way Selz widgets look on my website. You can add multiple images, audio, and video files to your widget (I’ll talk about that more). Giving the visitor an ultimate experience (and turning them into a potential customer)!
Install Selz via the WordPress plugin on your website, or you can use the Widget on your Facebook business page!
Purchase a Theme for Your Store and Stand out From the Competition
Recently Selz incorporated new themes for your store. Plus you can add your latest social media posts and blog there as well. You know how serious I am about producing content. One of the best ways to bring awareness to your brand is through blogging on a consistent basis, then distributing to your email subscribers and across your social media platforms. Purchasing a theme from Selz is worth the investment and it makes you look professional. Free can only take you so far.
Make Your Brand Trusted by Adding a Video or Audio Snippet
When someone is trying to decide if they should purchase from you, why not add the video or audio to the widget? By doing this, it brings more trust to the potential buyer. I can’t tell you how many classes I taught on social media marketing and when they see my Widgets from Selz they are like “Where do I sign up?”
I’ve created online courses and uploaded the files through Selz. Digital marketing is everything in today’s social media world. The great thing about creating online courses and eBooks is you don’t have to worry about inventory. Plus you created a product that will sell itself over and over again when it took you one time to create it. Create more digital products; Selz will take care of that!
If you are interested in doing e-commerce the smart and innovative way, use my Selz affiliate link to get started!
Are you an author? Struggling with book sales? It can be hard to stand out with new authors publishing books daily! Listen to special guest Author & Speaker Khalilah Wilbourn. She can help you with how to market your book on social media. Visit her website at http://www.milliondollarmommy.tv
Listen to How To Market Your Book on Social Media Here
Million Dollar Mommy is a New Jersey based women’s empowerment network that was created by a mother and daughter team. Nina Lynn and Khalilah Wilbourn are creative free spirits striving to reach their greatest potential. Our mission is to use our company as a creative space to inspire women to rise up and reach their highest potential also!
Our brand represents women of power and one of our goals is to help single mothers create wealth for their family through entrepreneurship.
Have you forgotten about your audience? They play an important part of your content creation. If you don’t know what your audience is looking for, how can you help them? Is your social media marketing strategy about you? Find out more about this common mistake people make online when trying to promote their product or service. With guest Nikki Fica, founder of Social Media Facelift, LLC as we discuss Social MEdia or Social YOUdia?
Nikki credits “falling into social media” as a blessing in disguise. She originally went school to become an attorney, receiving a Bachelors of Science Degree in Criminal Justice and Criminology from Northern Arizona University and Masters of Arts Degree in Forensic Psychology from Argosy University, however, her full-time job in college allowed her the opportunity to use social media to promote the business.
After working in the restaurant field for many years, Nikki started learning more about marketing and social media and applying it to the restaurant industry. She worked on social media for Sonic Drive-In, Tilted Kilt, and several mom and pop restaurants.
After relocating from Michigan to Arizona, Nikki decided to stay in the social media field and obtained a job at the nation’s largest law firm marketing company for small and solo law firms as the Social Media Supervisor. She was able to use skills learned in college as well as in social media marketing techniques to assist her clients and further her career.
With her desire to help businesses with their social media and marketing techniques, Nikki founded Social Media Facelift, LLC. She has worked with a broad variety of businesses in social media management and consulting, and knows that it is her passion and a life-long career.
In her free time, Nikki likes to spend time with her husband, son, and three dogs. She likes to attend festivals and sporting events and cheering on Detroit teams (even if it is from the couch). She values family, friends, life, and health.
Have You Forgotten About Your Audience? Listen to the podcast episode in its entirety below
-At 18 years old, Nikki became a Detention Officer for the Maricopa County Sheriff’s Office, working with inmates of all classifications, and later received a job with The Judicial Branch of Arizona in Maricopa County as a Juvenile Detention Officer.
-Nikki was previously a sponsored MMA fighter out of Detroit, being the only female fighter in the gym at the time.
-Nikki participated in a variety of pageant systems for five years across Arizona and Michigan, focusing on Self Defense for Women and Children.
-Nikki has worked over 500 experiential marketing events for various promotional and modeling companies across the country in an eight-year span, including a marketing tour across the Southern United States.
Upcoming Speaking Engagements:
October 2016: Pubcon, Las Vegas Convention Center, Las Vegas, NV
Past Speaking Engagements:
Feb. 2016: Pubcon SFIMA Summit, Fort Lauderdale, FL
Feb. 2016: PHX Startup Week 2016, Chandler, AZ
Oct. 2015: Pubcon, Las Vegas, NV
Nov. 2014: SMX Social Media Conference, Las Vegas, NV
Past Social Media Influencer Opportunities:
UFC 182, Las Vegas, NV (sponsored by Cox Business)
#GetStartedOC, Orange County, CA (sponsored by Cox Business)
#MayPacOnCox, Virtual (sponsored by Cox Business)
Corner Bakery Cafe Preview Days
No Kid Hungry Campaign
Habit Burger, NYC
Applebees Menu Preview
I can’t believe it happened to my favorite music artist of all time, Prince (Stevie Wonder is running a close second) who passed away April 21, 2016. The music icon passed away too soon at the age of 57. As I look closer into the album that defined his career (plus a movie to go along with it) Purple Rain was released June 19th 1984. With smash hits like Let’s Go Crazy, When Doves Cry, I Would Die 4 U, and the song we all remember forever Purple Rain.
What do you remember about Prince? Was it his voice, the sensual song titles, the heels, the guitar, or changing his name to a symbol? To the newer generation, you might say The Dave Chappelle skit. What about the color Purple? Ah, yes the color Purple will always be synonymous with Prince.
The color and the artist are so tied together when he passed, cities were lighting up their buildings with the color purple to remember The Artist Formally Known As or simply The Purple One.
We all seen the movie Purple Rain, right? When we think about what Prince wore in the movie, all we could think about was the Purple Jacket and White top. The image will be seared in our minds forever. Was Prince a marketing genius back then? You bet.
Throughout Prince music career he wore outfits that would make men think what in the world Prince got on now? Since the song Purple Rain cemented him as one of the all-time greats, no matter the outfit, the color Purple would show up somewhere. Talk about branding…
With so many brands in today’s noisy social media world, what makes you stand out?
-When we think of Prince we think Purple
-When we think Seth Godin we think bald head and Yellow Glasses.
-Whoopi Goldberg and her dreadlocks
-KISS and their makeup
These are just a few examples; the list goes on and on.
Here are a few things I’ve seen that will etch you in the minds of people today
-Consistency: How often are people seeing you? Are you creating fresh content on a regular basis? Are you so good at what you do, when people need a service in your niche, they think of you?
-Longevity: Prince been banging hits since the early 80’s. You’ve been posting videos on YouTube for 1 month now and complaining about not getting enough views?
-Color Scheme: Some people are synonymous with certain colors. Do you have a color scheme you stick with? Check out Nina Thomas on how she rocks Pink with everything. My colors for Kairos Social Media Marketing are the colors of the Seattle Mariners and Seahawks. Whenever I’m Interviewing guests on my Podcast or speaking publicly, the majority of the time I have on those colors.
-People who LOVE your brand: If you are speaking to the hearts of people, they will become an evangelist for your brand. Grandma said what’s from the heart reaches the heart. Your brand should make people feel some kind of way, which they will share with others. Word of mouth and sharing content is the new currency of the social media world.
Whenever I think of Prince singing Purple Rain, I think of people coming together and putting their lighters in the air (or in today’s terms, putting your phone in the air).
How can you get more views on YouTube? Find out how YouTube Guru Deepa Berar got more than 1 million views (and counting) on her channel. For more on Deepa, visit her website at http://deepaberar.com
My name is Deepa Berar (obvy), I’m an Indian girl from Canada and this is my beauty, fashion and lifestyle blog!
So about me…hmm..what can I tell you. Well I’ve been a makeup artist for 9 years, worked in pretty much every part of the industry (film, tv, runway etc) and for pretty much every brand (Mac, Sephora etc). I’ve been a blogger and YouTuber for the past few years and a TV host for the past 2.
I love anything and everything to do with beauty and fashion! My style is inspired by both Hollywood and Bollywood.
Why did I start a blog/youtube channel? Well I’ve got a lot of family. Like a LOT of family. Like 38 first cousins to be exact. Hey, I’m Indian, what do you expect?! Anyways they sure do have a lot of beauty/style questions so I figured what better way to answer them than to put it in a post or a video?
That’s how all this stuff was born. I love blogging, I love making youtube videos and I love being a tv host. All equally. There’s nothing I’d rather be doing. Most of all, I love helping others. That is what keeps me going and why I do all this.
I completely believe that your appearance and your confidence are connected. Looking good on the outside can help in so many ways from just simply feeling good about yourself, helping you in your career, to trying new things, making more friends or just igniting that passion inside that will in turn lead you to finding other things that inspire you and make you feel good.
I also believe there are no rules. What you feel good in is what you feel good in. Doesn’t matter if it’s on trend or not.
Anyways, I’m here to help and inspire in any way I can
How can you get your business to work with big brands? Are you a blogger, podcaster, YouTuber? You don’t want to miss this Blab with branding expert Melany Berger! She’s worked with numerous brands you are familiar with. Subscribe via Blab today!
Watch this video at 18:55 (It’s the second take)
Melany Berger is a “no-holds-barred” blogger and social media influencer. She is the creator of MelanysGuydlines, which is a lifestyle blog with a snarky twist. She will tell you that snarky is witty but younger and better looking and says what most are thinking but do not say themselves. Think Chelsea Handler with a splash of Perez Hilton. MelanysGuydlines won the Best Dating and Relationship Blog of 2014 and the Shorty Awards Vox Populi 2015 for the most fan nominations in the blogger category.
In addition to writing about relationships, Melany has proven herself as a trusted brand ambassador and social media influencer. She loves to give back to her readers through partnering with brands and offering exclusive opportunities. She works with top tier brands ranging from Microsoft, Lenovo, Murad, Zazzle, Cox Communication, Bud Light Lime, American Express, Disney, Overstock, USA Networks, the NFL and many more.
When Melany is not blogging or representing brands, she can be found engaging with her followers online. She has amassed a large and loyal following of 100,000+ on her social media channels. A professional in the music industry, Melany has worked for major entertainment giants such as MTV, Irving Azoff and William Morris. Knowing the business inside and out, Melany has no shortage of hysterically epic and true tales of what it’s like to be a rock-star or at least party like one! She is an Advisory Board member at the University of Arizona for the College of Social and Behavioral Sciences and enjoys lecturing and teaching students about the future of social media and how they can turn social media influence into a profession. She is an active member on the Student Engagement and Marketing Committees for the Advisory Board as well as a recurring guest lecturer for eSociety at the University of Arizona.
Melany’s family created two scholarships in her sister’s name at the University of Arizona after her passing in 2010. The two scholarships are awarded to a male and female student and part of the most prestigious at the University. The Brenna Ilana Berger Memorial Scholarship covers in-state tuition, room and board, and books. It honors her sister’s memory as an At-Risk School Counselor in Los Angeles by enabling students who have faced significant obstacles in the pursuit of their college education. Her family is very active in keeping close contact with the scholarship recipients.
Are you having a tough time understanding Twitter? With all the upcoming changes on Twitter, will they fade away? Is the RIP Twitter hashtag true? Find out with Entrepreneur, Digital Specialist, HBCU GRAD, Technology Revolutionist Johnathan Cooper.
Johnathan Cooper: Freelance Writer/Internet Research Specialist/Social Media Consultant
J Al Writing & Research offers services from freelance writing assignments, online marketing plans, and internet research projects. The services will afford the clients the opportunity to increase their customer based in addition to providing a much broad perspective to their eCommerce. This will help them to not only to get a return on their investment, but they will also get a return on their influence. Clients will generally be new start-ups who desire to use the internet to market their services. Clients will also be existing enterprises who are not doing too well and they are looking ways to increase their revenue. The owner of the company will also do free online marketing seminars to businesses that will help to promote the company and also gain more clientele.
Need help networking? How can you make networking and social media work together? Find out with Networking Phoenix founder Gelie Akhenblit. For more info on Gelie visit her website www.networkingphoenix.com
Gelie Akhenblit (CEO of NetworkedLocal LLC / Founder of NetworkingPhoenix) has revolutionized the way Arizona’s professionals, small business owners, and entrepreneurs network in the Valley. Founded in October 2008, Gelie left her corporate position in order to launch her vision as a tech startup. This startup, NetworkingPhoenix.com, created a democratized platform for local networkers to connect online and in person through mixers, business events, and local educational partners. Since its inception, NetworkingPhoenix has skyrocketed in popularity and has become one of the most visited websites in Arizona with nearly 35,000 members and growing.
In December of 2013, NetworkedLocal LLC was formed as the parent company for the new nationally (make it also sound local) focused business, with Chicago being the first market outside of Arizona, making Gelie the CEO of the new national company.
While the company is rapidly expanding, the mission and focus remains the same. The team led by Gelie at NetworkingPhoenix is still primarily driven by the opportunity to help others meet their goals by building impactful relationships. Her belief is relationships are built intentionally and purposefully one at a time. And her motivation is to create something that improves people’s daily lives – whether it’s helping members find their ideal position or making connections with the right people who can help them grow their own business venture.
In addition to her tech startup, Gelie speaks on the importance of having a strategy when engaging in face-to-face networking and the power of building and maintaining strategic relationships. Though, her most important relationship is with her young daughter, Aris.
Gelie is a 2012 honoree of Arizona Foothills Magazine’s 10 Women Who Move the Valley; Selected as one of azcentral.com‘s 2011 Intriguing People in Arizona Business; 2011 Young ATHENA finalist; recipient of the 2011 Social Media AZ Award (SMAZZIE) in the category of ‘Homegrown Can of Awesome’; NAWBO’s Emerging Visionary 2010 Award; AZ Magazine’s 35 women entrepreneurs under 35 who are helping elevate Arizona’s business community 2009 recipient ; and is on the board of the Girls Rule foundation.