Monthly Archives:August 2016

What If Your Favorite Social Media Site Shuts Down

What If Your Favorite Social Media Site Shuts Down?

Aug 24, 16
Shon Hyneman
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What would happen if your favorite social media site shuts down? What if Facebook decided to charge you to be on their platform? What if Facebook just shut down? I know what you are thinking It will never happen! Well, to put things in perspective, this recently happened to me with the video platform Blab.

 

For those who don’t know about Blab, it’s similar to video recording platforms like Periscope, Facebook Live and Google Hangout. The cool thing about Blab was four people can get on a live video chat at one time, from all over the globe. After a video recording, Blab would send you the mp4 (video) and mp3 (audio) via email for use.

How cool is that?!

I used Blab to record my Podcasts A Kairos Moment (social media marketing for startup businesses and entrepreneurs) and The Doctor of Love Show (marriage preparation for singles). The system was perfect! Here’s how it worked:

I would find guests for the podcasts (click here to find out how I interviewed more than 100 people and how to find guests) and schedule a certain day of the week to interview my guest. Blab even created a widget and countdown timer you could embed on your website.

-Upload the flyer to Blab so people could subscribe and watch live according to the day scheduled. Those who subscribed to your show would get a notification when you go live.

-I created a custom made flyer for my guests through Canva  (click here to see some of my work). We would share the flyer across social media and the link to subscribe.

-I would record the video live on Blab with my guest, then take the video I received and edit a 3-minute snippet to upload organically to Facebook, take the same video and upload to YouTube.

-Since I’m more of a Podcaster, I took the audio (mp3) and edited through Audacity (with an intro, outro, and commercial slots). When finished I would upload the audio (using Podcasting hosts Spreaker and Libsyn) to all the major Podcasting platforms like iTunes, Stitcher, iHeartRadio, and Google Play.

-I would take the links from the major podcasting platforms and email them to my guests so they can share on their social media platforms, bringing massive exposure for both parties.

That was a smooth system and it worked almost a year. Then it happened. One day I got an inbox from a person I would be interviewing on Blab. She said:

I know you were interviewing me on Blab, but I heard they just shut down.

After receiving the inbox message, I immediately went to Blab to see if it was true. Yep, it happened. Blab was finished. The main platform I used to record Podcasts were shut down. Just like that.

Now what?

I had guests lined up for Blab interviews!  I had to find an alternative quick!




Although I was frustrated there was no time to complain. My Podcasts must go on…even without Blab!

So, what did I do?

I had two choices. Either I could use Skype and a 3rd party app like Pamela (you could record your Skype interview) or use Spreaker recording interface and Skype.

I chose the latter. Why use Spreaker? The interface is easy to use and it gives you a studio-like feel. Using Spreaker gives you the ability to go live and send notifications to your subscribers.

So, if your favorite social media site shuts down, how will you stay in touch with your audience?  Don’t invest all your time and content on Facebook, Twitter, LinkedIn, Google Plus, and Instagram and neglect your website content. The aforementioned social media sites are excellent places to share your message, but social media platforms are equivalent to renting an apartment. Your website is owning a home.

Are you a renter or owner?

Publish Now: Insight on Self-Publishing Secrets

Publish Now: Insight on Self-Publishing Secrets

Aug 05, 16
Shon Hyneman
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Do you desire to write a book? How do you get your book published? You can publish now! Insights on self-publishing secrets. Find out with Author & Speaker Desiree Lee.

Watch a snippet of Publish Now: Insight on Self-Publishing Secrets

Who is Desiree Lee?

Ms. Lee, a high school student, 3.8 GPA, two basketball scholarships, on her way to college in pursuit of THE AMERICAN DREAM. In a little as two weeks after graduation, Desiree Lee found herself on the other side of the law. Soon she was charged with 11 counts of Armed Robbery and 5 counts of Aggravated Assault, with the possibility of spending 135 years in prison. A ten-minute decision that severely affected t her parents, brother, lives of many and ultimately her future.

Desiree Lee is a renowned keynote speaker, author, and philanthropist. Using herself as a visual aid, Desiree has committed her life to providing a prison prevention workshop, with resourceful tools others can apply to their lives, in an effort to overcome life’s most difficult lessons. It is designed to derail young people from making decisions of crime and transforming our youth into rewarding citizens of society.
“I wouldn’t want any teen to go through what I’ve experienced in prison! I wouldn’t want any parent to experience what my parents went through seeing their child in prison!” -Desiree Lee

Delivering a high energy message which helps the audience retain the image of heading down a criminal path, with a message of inspiration wrapped in a package unlike any we’ve seen before. Not the typical “Scared Straight” approach, instead to show people how to eliminate fear, seize the opportunity, and live up to their greatness.

Desiree is one of the nation’s leading authorities in connecting and stimulating human potential, utilizing a powerful delivery and newly emerging insights to awaken, inspire and channel people to new heights of achievement. Desiree’s personal mission in life is to provide hope to individuals who feel that their current situation is hopeless. Desiree travels nationwide presenting her seminar, “Imagine, Create, Become,” Ms. Lee also teaches a “How to Eliminate Fear and Become Fearless” workshop!

Her story is having a huge impact on people from all walks of life. With each speaking engagement, she is moved by the responses to her story.

 

Listen to Publish Now: Insight on Self-Publishing Secrets on iHeartRadio

Why I Use Selz For e-commerce

Why I Use Selz For E-commerce

Aug 03, 16
Shon Hyneman
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Where do I begin? Why I use Selz for e-commerce for both my businesses The Doctor of Love Show Podcast and Kairos Social Media Marketing?  Selz has everything one could ask for when it comes to promoting your product or service. You can add physical, digital, or services to the items section of your store.

When I first started using e-commerce online was the ever so popular PayPal. I used them for years until I read a blog by Social Media Marketer Ian Cleary of Razor Social on which best e-commerce sites to use for your business. When I saw all the functionalities that Selz offer, I made the switch quick (I’ll discuss the functionalities later).

If you know me, I’m all about the analytics and demographics. If you don’t know where your customers and potential customers are coming from how can you market to them? Are they living on the East Coast? Are they in another country? What social media platforms are they using the most? Where are they finding your content? Selz offer that in each product or service you display on your personalized page. This helps me tremendously so I know where to find my target audience.

I like that Selz are always finding ways to be innovative with their eCommerce site. They send very informative blogs on what’s to come or give you tips and strategies how to be a better marketer using Selz. I usually share their content on my Twitter, Google Plus, and Facebook Like page so others can see what Selz are doing. I have turned on so many of my business associates and clients to Selz so they can use it for themselves. When I’m teaching classes one of the questions people ask me the most is:

Which e-commerce site are you using to secure funds? Then I ask them “Are you using Selz?” Then I show everyone the website and their functionalities.

Whaaa laaa!

Here are just some of the benefits of using Selz as your e-commerce site:

Cool Widgets

The widgets Selz provide are sleek, robust, and very user-friendly. I LOVE the way Selz widgets look on my website. You can add multiple images, audio, and video files to your widget (I’ll talk about that more). Giving the visitor an ultimate experience (and turning them into a potential customer)!

Install Selz via the WordPress plugin on your website, or you can use the Widget on your Facebook business page!

Purchase a Theme for Your Store and Stand out From the Competition

Recently Selz incorporated new themes for your store. Plus you can add your latest social media posts and blog there as well. You know how serious I am about producing content. One of the best ways to bring awareness to your brand is through blogging on a consistent basis, then distributing to your email subscribers and across your social media platforms. Purchasing a theme from Selz is worth the investment and it makes you look professional. Free can only take you so far.

Make Your Brand Trusted by Adding a Video or Audio Snippet

When someone is trying to decide if they should purchase from you, why not add the video or audio to the widget? By doing this, it brings more trust to the potential buyer. I can’t tell you how many classes I taught on social media marketing and when they see my Widgets from Selz they are like “Where do I sign up?”

I’ve created online courses and uploaded the files through Selz. Digital marketing is everything in today’s social media world. The great thing about creating online courses and eBooks is you don’t have to worry about inventory. Plus you created a product that will sell itself over and over again when it took you one time to create it. Create more digital products; Selz will take care of that!

 

If you are interested in doing e-commerce the smart and innovative way, use my Selz affiliate link to get started!