The most common mistake I see on Facebook is people promoting their business as their personal Facebook page. Why should there be a separation between the two? Let me explain:
Facebook gives you the option to create a business page, brand or product page, artist, band or public figure page, entertainment, cause or community page. The main reason Facebook allow you create separate pages because they knew using a business page and personal page together will confuse a potential friend…umm, I mean client for your business.
Here’s where you confuse a potential friend who are looking for you on Facebook
Let’s say I met you at a coffee shop and you told me we can become friends on Facebook. After you leave, I get my coffee, have a seat and look you up through Facebook search. The problem is this: when I find you, there’s a picture of your product or logo on your profile picture (your personal page). What’s wrong with that? You might ask. As a new “friend” of yours (we just met in the coffee shop) I instantly think you will try to sell me your product or service.
When this occurs, some people won’t take the chance of becoming your friend on Facebook. The majority of people on Facebook aren’t there for you to shove your service or product down their throat. People want to watch videos, catch up with old friends (or old flames, but you didn’t hear it from me) see pictures from other family members who live in another state.